Fourth Lane

SERVICES

At Fourth Lane we’re taking what you’ve built and making it even better!
You’ve built a community of people, and now we want to make it even better.

Partnerships

We've got a number of companies eager to work with you and the community that you've built.
Let us handle the back and forth while you enjoy product testing from your new favorite companies.

Events

Host the event for your members that everyone’s talking about.
Whether it’s a race, pickleball tournament, or happy hour, our team will help you kick off the best event of the year.

Scaling

Why stop at just one city?
We'll help you build out your community and reach new cities.

Operations

You focus on showing up to the weekly runs and we’ll handle the other stuff.

Let's Talk

Why we’re doing this

You may be wondering, what's the point?

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Well give me a sec and I’ll tell you why.

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I’ve practically lived my life on the road for the last 5 years. Starting over, finding friends, building community, finding a church, finding a gym, finding new running routes, where to get my overpriced coffees, the whole shabang.

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It’s exhausting, time-sucking, and extremely uncomfortable if you’re doing it alone.

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During a random stint in Louisiana, I realized I hadn’t run a mile since High School.

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That realization was alarming for someone who frequently gets the question “Did you play sports in college?”

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(I’m 5’2”)

So, I spent $100 on a pair of running shoes and the running journey began.

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I created an Instagram account to document the embarrassing process for my 10 closest friends to enjoy, and it has since introduced me to a world that I am fully immersed in.

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After running my first mile, I started training with friends living in different cities for our first half marathon in New York. It’s an emotional process, and doing it with others is great accountability anda little bit more enjoyable.

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When you’re running, you’re always on the hunt for ‘that thing’ that’s gonna help you run better and recover better. It’s a never ending cycle of trial and error that you’ll work on for the rest of your life.

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With all the traveling and moving I do, run clubs have been something that I can easily participate in to get a look into a new city and meet new people, coming from all walks of life.

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Typically, people are there for a few common reasons: they love or hate running, they’re looking for consistency, want to start running, or they’re looking to meet new people.

But underneath those reasons, they’re probably there as an excuse to drink on a work night or escape the dating apps.

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After checking out a few of these run clubs across the nation during my travels, I noticed an opportunity.

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You’ve got thousands of people meeting up multiple times per week, usually at the same locations and eager to spend some cash on their new run club merch to flex to their coworkers on their next zoom call. Plus, they’re staying for hours afterwards to socialize.

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So through my own experience and observance, I started Fourth Lane to work with run clubs and businesses to continue on with this movement, and make the run club experience even better.

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Let’s do something fun together!